Our mission is to cure fungal blindless and help both people and companies leverage fungal technologies to stay within planetary boundaries and to achieve social foundations. We use Kate Raworth’s Evolving Doughnut Framework to show how fungal technologies can help us achieve critical planetary and social boundaries.
Hidden Heroes Campaign
The Evolving Doughnut Framework outlines how the needs of people can be met while not compromising the state of the planet on which people depend. This equilibrium is described as the safe and just space for humanity to operate within, known as the doughnut (see diagram on the right). The inner ring of the doughnut represents a social foundation, below which lies critical human deprivation. The outer ring represents an ecological ceiling (or planetary boundary), beyond which lies critical planetary degradation.
Out of the listed 21 boundaries, we are now exceeding or not meeting 19 of these, meaning we are putting a huge strain on the planet’s ecosystems and its ability to repair itself, while still failing to meet people’s basic needs.
Fungal technologies can help us remain within the doughnut.
Raworth, K (2025), The Evolving Doughnut. Doughnut Economics Action Lab, Oxford. https://doi.org/10.64981/XGRX2738
We promote and leverage six fungal technology themes which address eight planetary and social boundaries.
The lines represent how solutions can support boundary challenges. The reality is that most boundary challenges are interconnected, however, if all interconnected lines were represented, the image would become too complicated.
How we work
We cure fungal blindness by increasing access to fungi-related content and resources, and engaging our local communities globally.
We provide an open-source calendar for the global fungi community so they can post their events and ensure that all global citizens (with access to the internet) can access and take part in fungi-related activities and events.
We curate content which helps citizens increase their awareness and knowledge of our six fungal technology themes.
Sponsored Events and Activities
We develop events and activities which enable citizens to better understand and apply our six fungal technologies to their daily lives.
We steward two social media communities, care of Instagram and Linked In, to bring people together and share fungi-related news, campaign activities and progress in connection with our fungal technology themes.
Citizens
Organisational
change
-makers
We improve companies' profitability and sustainable outcomes by facilitating the adoption of fungal technologies.
Curated Communities
We facilitate communities of practice which have a common challenge which can be resolved through better collaboration, pooling of resources and fungal technologies.
Solutions Sourcing
We advise and support sustainability professionals identify, source and implement fungal technologies which help them meet their sustainability, profitability and/or savings targets.
Amplification of Reach
We identify fungal technology providers which help meet organisations’ sustainability targets and support them increase their reach and geographical presence.
Fungal Technologies Podcast
​We identify and showcase fungal technology companies and solutions which can meet and address organisation’s sustainability targets and challenges respectively.
We deliver these services in collaboration with Future Planet, under their Pollinator programme.
How we measure success
We have chosen 4 indicators to measure success in the future. Environmental criteria will differ by project, and so our fourth indicator will be formed of multiple sub-indicators.
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# of events published in our global fungi calendar
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# of attendees at our sponsored events
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$ invested in fungal technologies
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% improvement across environmental criteria
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The campaign officially launched in September 2025. The focus was on advocacy and increasing access to information. Now that we have officially launched the campaign, we will be turning our efforts to accelerating the adoption of fungal technologies to improve sustainable outcomes.
